HCA Collateral

HCA HEALTHCARE Identity Design

[vc_row][vc_column][mk_padding_divider size=”24″][mk_padding_divider size=”24″][mk_gallery images=”6681,6680,6679,6559,87″ style=”style2″ item_spacing=”10″ margin_bottom=”10″ disable_title=”true” orderby=”menu_order” item_id=”1426260040-55030048abfec”][mk_padding_divider size=”24″][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][mk_fancy_title tag_name=”h5″ color=”#464646″ font_weight=”bold” txt_transform=”uppercase” letter_spacing=”1″ margin_bottom=”10″ font_family=”none”]

CHALLENGE

[/mk_fancy_title][vc_column_text margin_bottom=”10″]

HCA needed a way to educate and motivate employees about employee stock purchase plans—not the sexiest in terms of subject matter, to be sure!

The solution? A fun, upbeat style with lighthearted colorful illustrations that focused on the positive outcomes of enrollment in these plans.

[/vc_column_text][/vc_column][vc_column width=”1/3″][mk_fancy_title tag_name=”h5″ color=”#464646″ font_weight=”bold” txt_transform=”uppercase” letter_spacing=”1″ margin_bottom=”0″ font_family=”none”]

CLIENT

[/mk_fancy_title][vc_column_text margin_bottom=”10″]

HCA Healthcare

[/vc_column_text][vc_empty_space][mk_fancy_title tag_name=”h5″ color=”#464646″ font_weight=”bold” txt_transform=”uppercase” letter_spacing=”1″ margin_bottom=”0″ font_family=”none”]

OUR WORK

[/mk_fancy_title][vc_column_text margin_bottom=”10″]

Brand identity, benefits collateral design and illustration

[/vc_column_text][/vc_column][/vc_row]