The owners of Smart by Nature walk their talk —they have a deep understanding of and respect for natural ingredients. The care and insight that goes into selecting product ingredients based on beneficial properties demonstrates their commitment to the business.

We used their beliefs and background as a basis for the identity design—the visual style is modern yet friendly, with illustrations and product information focused on educating customers about natural ingredients. Custom colors were selected to label the wide variety of scents and herbal ingredients.

Smart by Nature

Identity Design | Logo Design | Illustration | Website Design

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