Elmwood logo


The Elmwood is a thriving community with a truly unique personality—though there’s plenty of nostalgia evident in this neighborhood’s historical architecture, the businesses are very much modern and contemporary.

The local merchants association wanted the logo design to convey a sense of place and embody both the modern and historic aspects of this neighborhood. The final logo achieves this by incorporating a modern yet nostalgic typeface set with a rendered illustration, succinctly conveying the timeless quality so prevalent in the Elmwood neighborhood.

Elmwood Merchants Association | Berkeley, California

…we had a great experience. Laura was very patient during the process—she listened to the perspectives of many people, and successfully delivered a product that everyone felt truly represents The Elmwood. We cannot recommend her highly enough!


~Maureen O’Neil Garcia
Elmwood Mercants Association Board Member
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